Now where to share it? We’d also like you to make sure you don’t just copy and paste your app description in the fields like Describe Your App. For iOS designers, you don’t have to come up with new designs. Plus, standing out can even help increase in-app revenue. We also use third-party cookies that help us analyze and understand how you use this website. Common App Store Optimization (ASO) Myths, Challenged, Why ASO Becomes More Important every day for App Developers, iOS App Screenshot Sizes and Guidelines for the Apple App Store, App Icon: How to Create an Appealing iOS App Icon, iOS Keyword Field: How to Take Advantage of iOS Keywords. HOW APP STORE WORKS? The more, the better. Want to get more organic downloads? You can also prompt them to voice their opinions, good and bad, out loud while they’re going through your app. But there are ways to increase your chances. You’ll get more views and organic installs, but app conversion shouldn’t drop. Universal apps. This may help you reduce bad ratings. Additional general advice Photo by G. Crescoli on Unsplash The competition. 1. write an email to Apple. It’s hard. If your app works well but looks like it was made in 2010 that’s not going to cut it. Check your competitors frequently, especially those who got featured too. Close to 50% of all Americans own some version of an iPhone. It may sound like a dream to get featured after these mind-blowing numbers, but it is not impossible when you seize the topics below. Genie is the Marketing Manager at App Radar. You can add up to 3 30 second app previews. You’ve gone through all of this and submitted the form. Optimizing many localizations is exceptionally time-consuming. It can take more than 10 hours to manage 10 localizations. Best ASO practices. Besides, if you want an update to get featured, then it must be really large-scale in terms of content. 1. They’ve dominated the US market. There are two ways to get featured by Apple on the App Store - applying or being chosen. How to get your app noticed? In this video I share my experiences about how and what I did to get featured in the Apple Store and Google Play with several of my games and apps. Take enough time at each stage of getting ready so as not to spoil your relationship with the store and use any opportunity to get featured. It allows you to open a thread directly from Twitter and read it on a single page, just like on the app. That’s not doing much for them considering they have a worldwide audience. You’ve got your app story down. Do ASO for my company (ASO Updates, Full Service ASO, CVR improvement & screenshot design), Run ASA campaigns for my company (Apple Search Ads, Google App Campaigns), I am interested in learning ASO/ASA (workshops, consulting). Knows everything about you and your competitors. Note: use English only. Analyze what they have that you’re missing. From there, featuring on the main app will not be difficult. This reduces the friction users feel when deciding to install your app. During special occasions it’s twice as hard, with Apple giving relevant apps priority. That way you can be prepared to share the good news with the world! We are going to talk briefly about what is required and how to go about both of these options, so you know what to expect. We can all agree on that. Decide on keywords that are relevant to your app’s niche and functions. Avoid repeating your app name, using singulars and plurals of the same word, category names, and the word “app.”. A sleek UI is essential to getting Apple to highlight your app. The selection process for the featured app is not some advanced algorithm; they are actually hand-picked. The first time was the summer after the iPad came out. A lot of apps go out every single day. Standing out among so many apps is crucial. Apple is one of the most prominent players in mobile. The app name holds a lot of weight when it comes to keywords. All Featured apps for the iOS App Store and Google Play . They’re not going to push buggy apps that haven’t been updated for months. Getting featured is no simple task. App previews are videos that you can place within your app’s product page. By getting featured, you will land on a store homepage for free simply because you made a great app and deserve a promotion. A feature says, Apple verifies this app as one of high-quality design and functionality. Do your best here – this is where the editors get attentive and dive deeper into the topic. If something goes wrong after you get featured with huge traffic volume, a part of your audience won’t overwhelm you with one-star ratings but send you messages through Support. I have asked this question in 2015 Spring and our app has been featured by App Store China in 2015 Fall. How to get an app featured on Google Play? From the users’ perspective, it looks solid. For example, you could look at your local App Store and see who’s being featured. Another way to increase the chances of your app being featured is to make your app available not only for iPhone, but also for iPad, Apple Watch and other products featuring iOS, such as Apple Pay. Well, getting featured is even harder. But, it’s one that is worth your time and effort. For example, if Apple is promoting an API, you could build a product that leverages this new API. There is no exact timeframe for response. Building your App with Apple’s product release in mind is … This is how you tell Apple about your app’s story, how great your app is, and what it’s doing for your users. This is the first thing users see when they open a store homepage. All you need to do is to fill in the special Apple request form and have a bit of luck. To learn more about iOS accessibility features, click here. Design a Sleek User Interface (UI) and Intuitive User Experience (UX). The thing is that Google considers conversion rates per install, so a decrease in conversion after you get featured can turn into a disaster since the store will lower your search ranking greatly. They don’t give away app design awards for no reason. Featured apps in app stores are privileged, as they get more views and, consequently, more downloads. Products Ratings & Reviews hot. server load – check if you can handle large volumes of traffic; poor-quality installs – many will want to look at your app just to uninstall it later. The app store is less chicken and egg and more massive Apple-controlled poultry farm. Before filling out a featuring form, you need to make sure that the app page and all the metrics are in order. If the are mistakes in the text, then the likelihood of getting featured is reduced. Optimally use Social Media. Get real-time data, right insights and unbeatable hints for your individual growth. Such events can impact you greatly, especially on Google Play where algorithms are very attentive to app conversion, which may affect rankings. The free App Radar ASO Tool allows you to add, manage, and optimize app localizations all in 1 interface. To be considered for promotion in App Store, provide as much information as possible and fill out all the app fields at least two weeks in advance. Focus on what you do best: making apps & games. When you’re trying to get featured in the App Store, you need to align your app’s goals with Apple’s objectives. All App Radar Features (see expert plan) are included in a custom plan - with individual limits. This is also why it may be worthwhile to set enough time. A 15 page PDF guide from Dan Counsell outlining the 10 most important things you need to do to get your app featured as well as how to get in contact with Apple. Then you’ll know exactly which points of your app’s flow are confusing and which are communicated well. Google Play store features quite 3.3 million apps. App Store visitors arrive in the Today tab as soon as they open the App Store. It looks like cheap advertising. Over 1600 applications are submitted to the App Store each day. 8 features of iOS 14 that will affect ASO and marketing. The formula is: say that you are cool + show where and explain why + spice it up with interesting stories and events. Getting featured is getting chosen by editors to be a part of a thematic collection in the App Store or on Google Play. An App Store feature isn’t only worth a lifetime of bragging rights but also a way to access crazy fast app growth. Know The Basics. Apple likes it when you use their products. But don’t go adding localizations willy nilly. The store now has its own app form. Track Android and iOS Featured Apps in Slack and email. With Checkaso and Comparative Analysis in particular, you can notice the gaps in an accessible way and fix them anytime to achieve the best results in promoting your app in both app stores. You also may want to pay attention to events and showcases on Google since you can often get to know the editors there or be remembered for your good presentation, and then, accordingly, get featured. They love their sleekness and this love is transferred into their content curation. This article points out what you can do to have a …. This category only includes cookies that ensures basic functionalities and security features of the website. Before moving on to the technical requirements each of the stores has, let’s look at the general unspoken rules: I have always had a positive featuring experience, except for the case when we didn’t increase the limits on our servers and people couldn’t download our fairy tales. Once you get featured, consolidate your success with ads to smooth out the drop in installs. Apple simply wishes to provide its users with the best iPhone experience they can, and apps are a big part of that experience. It’s a big win for an app developer. You need to understand that these apps are hand-picked by editors. For the App Store, a picture does equal a thousand words. For example, Threader has an action extension. With more than 1 million apps out there, your app should really stand out. All publishers and developers strive for getting featured in the App Store or on Google Play. Mobile users are used to gorgeously designed apps. The best way to figure out whether your app is intuitive for its users is to ask your users. Special Events. You’d get an immense amount of impressions, click-throughs, and installs by a very relevant audience. The only thing is users who come from featured pay less willingly than ones from search. Apps in this tab are hand-selected by Apple for high app quality, beautiful design, and great storytelling. The benefits of these features? It’s where people are persuaded to learn more about and install your app. Also, people often don’t know what to write in a form and how to grab the editor’s attention. Step 5: In 3–4 weeks you should hear back if they want to feature your app, it took me 3 weeks before I got a reply back the first time. Apple’s not taking any wallflowers. Be careful not to assume that just because 2 countries speak the same language that you can copy and paste. How to get your app featured within the Apple App Store? Talk to app developers about the App Store and you are likely to get a range of responses and emotions. Here are 14 things you can work on to better your chances of becoming featured in the App Store: Error-Free Functionality and a high-quality build ; To be featured, be native; Incorporate the latest releases and announced at WWDC; No one likes outdated apps ; Be universal, be an Apple advocate; Create your own individual space in App Store In the first quarter of 2020, the total number of installs in the App Store and on Google Play was approximately 33.6 billion. We’ve already told you about Apple Search Ads. These are: Same with design, you don’t need to invent something new entirely. Simply turn on your App Radar App Store Feature Alert. Don’t forget that Apple is also a design company, so they value products that present themselves in an aesthetically appealing way. To get an ASO health score and recommendations on how to improve your app’s ASO, check out our free ASO Tool. If your app is related to the event, great — this is your chance. Getting your app featured in the app stores always seems like something unreachable; yet at the same time, pretty much anyone can get it. Getting featured in the Apple App Store is an achievement all app developers strive towards. Functions need to feel natural and flow uninterrupted. Google is just as demanding as App Store, so most advice above will work. Best Ways To Get Featured In The Apple App Store. No surprise here. She drives exciting in-house campaigns and collaborations to get the word out about app marketing and growth strategies. A feature by Apple may turn your start-up into a well-known and profitable company, so it is wise to at least try to get featured. And because you meet special requirements and bring profit to the store too. There is a 100 character limit, so choose wisely. This is where. Think gorgeous website landing page or mesmerizing trailer on Youtube. Tip: add the Support button to your app to prevent users from telling you about their painful experiences through low ratings and reviews. 3. Get ready properly and double-check everything in the application form, from your server and the screenshot to the story about your product. I recommend using up all that space. Once you enter your details, you will get a notification that the editorial team would like to know more of your new app or game, any significant update, or in-app event. She can predict the future of your app by auditing it. By publishing an app on the App Store and localizing it for all available countries, you’d reach 15% of all smartphone users. Stay tuned for Apple updates. Consider this as a stepping stone. It does not seem featured apps on Chrome Web Store have been updated for a while for Japan market. We use cookies to provide you with the best user experience. Here we find sections for Editors’ Choice and Apps We Love Right Now. It’s a big win. You can find out your app is the App of the Day, Game of the Day, Selected App, Editor’s Choice, or featured in a useful native article, or that your app made it into the chart leaders by one of the Games categories. Getting featured is a powerful promo for your app. Each localization needs to be optimized. Without warning, Apple will feature your app in the app store. Dive Deeper:iOS App Screenshot Sizes and Guidelines for the Apple App StoreApp Icon: How to Create an Appealing iOS App IconiOS Keyword Field: How to Take Advantage of iOS Keywords. Be prepared with some stunning renditions of your app that highlights its main features. App Store. Be unique! Getting a badge such as “Editor’s Choice,” is hugely beneficial to your app growth. Focus on what makes your app different. Register, add your app and start driving high-quality users. There are a few ways to be featured in the iOS App store: being featured on the homepage, hitting one of the top lists, or being chosen as an “Editors’ Choice”. You can add up to 10 app screenshots. You don’t need to talk about your app’s functionalities but make it valuable and share how it can improve people’s everyday lives and routines, or how you have developed a completely new game mechanism. First, let’s remember that Apple is as much a design company as it is a tech company. Find out when your and your competitors' apps get featured! Getting an app featured in the App Store is difficult at the best of times. Further, you’ll want to update your app regularly. The other has been App of the Day. That’s a massive piece of the pie. To make sure you will successfully get featured it may be necessary to be reasonable when assessing your app quality, market demand, and availability. Users shouldn’t be confused when opening your app. Dive Deeper:What is App Store Optimization?Common App Store Optimization (ASO) Myths, ChallengedWhy ASO Becomes More Important every day for App Developers. There’s a form? It’s important to take into account that stores plan their publications. And, my app has been within Top 10 for around 2 months already. Create visually appealing promotional art. An App Store feature is not only worth a lifetime of bragging rights but also a way to access crazy fast app growth. So, if we don’t want to wait for it, we can request Apple to get our app featured by filling in a special form (you will also need some luck!). Pushing regular updates shows both Apple and your users that you care. 18 Analytics tools to consider for mobile apps…, As app marketers, we gather, measure and analyze various …, App store analysis of audio-only social app Clubhouse (Jan…, Clubhouse has been rallying the Apple App Store since April …. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. You need to make them like you and provide a good explanation of why you are special and helpful from the audience perspective. Even so, you still have to sell your app to Apple. Featured apps receive up to 1747% boost on their regular download rates. Here you need to include all your writing talent and combine the wow effect with specifics. To get your app featured in these sections, you’ll need to develop an app that appeals to the Google Play team. To save time and dedicate your efforts to other app growth strategies, use an ASO tool like App Radar. In order to get your mobile app chosen as an app store feature, you should also know about the process of how applications are actually chosen to get featured. However, in the US, it’s called an elevator. You should always be developing your iOS apps using the latest version of Swift and integrating Apple APIs. According to research conducted by Apptopia, the resultant exposure has seen at least half of the featured apps make $10,000 or more revenue per day. So how does a developer get featured on the App Store? Then it’s time to fill out an app form. After you have successfully submitted your app, you will face fiercely competitive environment in each category of the App Store. In the form, you have the option of submitting links to marketing materials, presentations, websites, etc. My app is the only accounting App in the market and surely adds value to Web Store if featured. Seriously. This only means that Apple is seriously considering featuring your app, which is a win in itself. Learn how the App Store works To get your app on the App Store Editor’s choice list, you must understand how apps get selected as features. Pitching your app to these sites to cover and scoring media appearances is a proven way to improve your chances of getting featured on Google’s store. It’s not time to celebrate yet. It’s not very good news for top apps by keywords since they will now technically move lower. You only have to integrate the pre-built iOS accessibility features with your app. [Featured Apps] offer customers valuable help through how-to-guides, beginner tips, and critical insights from our team of editors, and inspire our customers by highlighting the outstanding developers, users, communities, and trends that shape our world. Keep it short because there’s a 30 character limit. How many competitors do you want to track? These cookies do not store any personal information. Visuals are everything. It is very important to specify the exact release date since it can’t be shifted. How to get 30K App Store reviews every month; How to work with rating and reviews to increase your conversion rate. Make online and in-app ads. To get featured in the App Store, you’ll need to show Apple you’ve got a coherent strategy for monetisation. To get featured, you need to follow the store rules and make editors like your app. They want apps that will wow App Store visitors. Do not leave these entries blank. For instance, if your app depends on a certain specification in a particular phone that will be launched soon, play your launch … Please tell us more about your requirements. ASO Manager at Checkaso. Here are 3 examples of how I was able to get featured with my algebra math app. 1: Emailing the big boss. Apple will likely choose designs of a similar tone. Mobile users are used to gorgeously designed apps. These cookies will be stored in your browser only with your consent. Additionally, one feature may lead to more in the future. Your app’s product page is one of the most influential factors of app growth. We are happy to create an individual offer for you. So I am here to provide some experience. Design eye-catching app screenshots that highlight the significant features of your app. But opting out of some of these cookies may have an effect on your browsing experience. For example, in the UK, the metal box that takes you up and down tall buildings is called a lift. It’s a… Edit App Store Listings and Implement Keywords, Reply to user reviews and track app ratings, Make data-driven decisions for App Store ads, Gain valuable insights and continue to grow, Deliver the best results for your app clients, World of Warships Blitz Drives Up App Impressions by more than 35%, ProCamera - How we achieved +25% revenue increase for a paid camera app, How Kolibri Games Increased Installs While Saving Time On ASO Updates, Free app marketing & app growth resources, Mobile app marketing terms defined for you. How many reviews you want to respond with our tool (monthly)? The App Store Product Page: one of our favorite topics here at App Radar. However, when you sign up for an App Radar account, we'll notify you when your app is going to be featured. Getting featured is always a bonus – free advertising from Apple or Google. The main disadvantage of getting featured is a multiple drop in app conversion since lots of users who may not be interested can now see the app. It is mandatory to procure user consent prior to running these cookies on your website. To get your app featured in Apple’s App Store, it has to have the following. And today you receive an email from Apple asking for visuals to feature your app. In the marketing world, we would call this your unique selling point (USP). App Store has a local editorial team that is tasked with determining the … But the deeper details of ways to get featured on app stores differ from store to store. The new iOS 14 will be released in the fall of 2020. Then check ASO: is everything okay with text and graphic ASO? In 2017, Apple became the 2nd biggest smartphone vendor with 15% of the global smartphone market share. On top of that, featured apps receive a mark of authentication. It may be almost impossible to get featured in your primary App Store, but another country may be much less competitive. Apple provides you with the foundational framework. The story can differ depending on what aspects make your app shine. This website uses cookies to improve your experience while you navigate through the website. By getting featured, you will You can then look up these apps and meet the people or teams responsible for them. See if your app or competitors are featured in App Store and Google Play. It gives hundreds of thousands of downloads, loads of press and recognition. This is where you want to be really visual. Apple won’t feature your app if it’s only installable in a few countries. For inspiration, look through the Today tab and see what other apps in your category have come up with. 7. There’ve been cases when featured apps lost a lot of traffic from reviews for this very reason. In addition, nearly 2000 apps have been submitted to release on iTunes App Store daily. Your app might get featured right away, but it is much more likely that you will have to grind a little before … your app will get more popular due to the increase in installs; the dynamics of installs has a good influence on search ranking; if your app was chosen as the app of the day, this is an excellent news opportunity to cover (site, press release and other activities). Get a group of testers together who fit into your target audience and ask them to perform some tasks in your app. Though, being chosen and applying doesn’t guarantee … So every aspect of your app design has to be purposeful and developed both beautifully and intuitively. This is where App Store Optimization (ASO) really comes into play. Create an effective Public relation … It may go up days after you submit your promotional assets or even months after. Although I don’t have solid proof of this, Apple likes when you take advantage of all their platforms. Are you sure everything is fine now and you can make yourself visible to the world? Getting this request from Apple does not guarantee that your app is receiving a featured spot in the App Store. Last but not least, fill out the form. Checkaso is a data-driven ASO platform made by ASO specialists. Apple knows that a good UX/UI can make all the difference when it comes to mobile. This added level of trust leads to increased installs. The App store hosts half a billion visitors each week. It rates your ASO quality, gives you custom tips on how to improve it and provides everything to make it . A boost in organic installs and millions of page views – who doesn’t dream of it? Some developers only write about how cool they are, but they don’t explain what exactly is unique about them. Apple wants its products available to everyone and I’m sure that you also strive to make your app accessible to everyone. How many team members will be working with App Radar? Remember that the iOS App Store is very crowded. Practice App Store Optimization. Let’s talk about how to get featured and what subtleties should be taken so that the editors won’t miss your app. The most important stage is checking your app for compliance with the store. Getting featured is often associated with a boost in organic installs, but this is not always the case. Apart from dozens of innovations, there will be feature cards. But the problem was quickly resolved. The free ASO Tool also gives you data-driven and AI-powered recommendations on how to improve ASO for each localization. Criteria on Editors’ Choice in app stores. First, look at the official Apple developer’s guide that describes all the requirements that should be met before you upload an app to App Store. Experts and developers who have already gone this way advise to set a time of 6 to 8 weeks as the featured page might not be compiled fast. You can find out your app is the App of the Day, Game of the Day, Selected App, Editor’s Choice, or featured in a useful native article, or that your app made it into the chart leaders by one of the Games categories. How to successfully launch in app stores? It gives users an engaging look inside your app. Besides in the Today tab, Apple features apps within the Apps tab. That’s good news for you, iOS developers.
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